iGuzzini
Online catalog oriented to lighting designers and architects.
Online catalog oriented to lighting designers and architects.
iGuzzini is known among the lighting industry as one of the most iconic avant-garde brand of lighting products for interior and exterior designs and architecture. However their digital presence was not as strong as their products. They needed to expand their boundaries and reach the excellence on the digital world.
Design
iGuzzini
Website
App
Kentico Site of the Month and Site of the Year finalist in 2016.
Kentico's Customer success Stories.
In today’s digital culture, all products needs to inspire. All of them. At the end of the day, behind businesses exists real people, and these people are sensitive to design, emotions and impulses.
This is why a b2b product nowadays becomes b2b2c. Powerful content, wether they are images, videos, design or even the tone-of-voice, becomes the key to success, and impact on lowering the bounce rates or strengthen the brand’s top of mind.
The goal is to create an environment where users return to your platform because they get inspired, because they get the content and information they want to and perceive the brand as the brand itself is suppose to.
What we called the “Recycling Corner” consists of a custom-made weight scale in a form of a drawer that users could introduce their bags of used capsules, weight them, and finally get a result through a small screen where they could see how much their bag weights and what kind of product Nespresso could build with the amount recycled.
