Website | Campaign

Red Bull Bedroom Jam

Digital platform and campaign contest for young bands.

Taking the world by storm

Red Bull wanted to take its platform 'Bedroom Jam' to a whole new level. The platform required an international launching with a multi-device and responsive solution. A complete new design and UI was created to fulfill the needs of the youngest worldwide users.

Red Bull Bedroom Jam | Digital platform and campaign contest for young bands
Speaking about UX

We created a clean and modern look and feel that optimised the user experience based on: mobile first approach, functionalities 'on demand', off-canvas navigation, parallax scrolling and a powerful predictive search.

Red Bull Bedroom Jam | Digital platform and campaign contest for young bands Red Bull Bedroom Jam | Digital platform and campaign contest for young bands

The new strategy was to make both, bands and fans, the center of the action within the platform. Bands needed to 'make noise' in social media, while fans could be rewarded for supporting the bands back.

Red Bull Bedroom Jam | Digital platform and campaign contest for young bands Red Bull Bedroom Jam | Digital platform and campaign contest for young bands Red Bull Bedroom Jam | Digital platform and campaign contest for young bands
More to come

With rollouts in Belgium, Greece and more to come, Red Bull 'Bedroom Jam' is ready to take the world by storm and help new bands rise above the static.

Red Bull Bedroom Jam | Digital platform and campaign contest for young bands

Credits

Damon Mangos, Tom Dougherty, Stephen Horner, Ferran Gimeno, David Vale
2014, 2015

Role

Design, UI, User Experience, Prototyping

& also. Related work.

Easy. Contact me.

hello@ferranhead.com

Rehearsing...