Website | Campaign
Red Bull Bedroom Jam
Digital platform and campaign contest for young bands.
Taking the world by storm
Red Bull wanted to take its platform 'Bedroom Jam' to a whole new level. The platform required an international launching with a multi-device and responsive solution. A complete new design and UI was created to fulfill the needs of the youngest worldwide users.
Speaking about UX
We created a clean and modern look and feel that optimised the user experience based on: mobile first approach, functionalities 'on demand', off-canvas navigation, parallax scrolling and a powerful predictive search.
The new strategy was to make both, bands and fans, the center of the action within the platform. Bands needed to 'make noise' in social media, while fans could be rewarded for supporting the bands back.
More to come
With rollouts in Belgium, Greece and more to come, Red Bull 'Bedroom Jam' is ready to take the world by storm and help new bands rise above the static.
Damon Mangos, Tom Dougherty, Stephen Horner, Ferran Gimeno, David Vale
Design, UI, User Experience, Prototyping
& also. Related work.
Easy. Contact me.