Finding the talents...
Website | Branding
James Grant Group
B2B website for one of the top talent management companies in the UK and its sub - brands.
A bigger company, a better company.
James Grant had an urgent need of bringing all their brands and communications together under the same platform. The result: a multidisciplinary brand under the same URL direction with a consistent look and feel.
The new website platform hosted all the different brands and industries within the James Grant Group. They preserved their own style, with the advantage of being under the main JG structure, look and feel and domain.
Key aspects we took care of
Due to the complexity of its content, navigation became one of the main aspects to consider. We decided that the menu should be shown differently according to each section information. For example, on the TV section the menu was related to its categories, making always possible to come back to the main JG menu.
JG users and stakeholders demanded an accessible website for mobile and tablet, which made the responsive aspect a key functionality. Content would be available 24/7 365.
This responsive approach made necessary the design of a new logo. We based the new design on existing elements of the main one, optimizing the branding even in the smallest situations.
Tom Dougherty, Damon Mangos, Ferran Gimeno, Will Biggs, André Anaya
2014, 2015, 2016
Design, Art Direction, UI, User Experience, Prototyping
& also. Related work.
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