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Avant-garde product wasn't enough
iGuzzini is known among the lighting industry as one of the most iconic avant-garde brand of lighting products for interior and exterior designs and architecture. However their digital presence was not as strong as their products. They needed to expand their boundaries and reach the excellence on the digital world.
Expanding to the digital world
We created a responsive web app as a substitute of their printed catalogue in order to expand their business and make it more approachable. It helped industry professionals to find the products they needed, as well as their full specs and different uses in a digital way.
An app for Pro's
iGuzzini wanted their new digital success to be shown at fairs and public exhibitions. An iPad Pro app was created according to their requirements. It worked as a visual journey which allowed to show the new products through videos and user interactions, something that was impossible with the use of printed catalogues. This native app for iOS turned out to be a HTML version on the main website as well.
& also. Related work.
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