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Facebook Campaign | Video streaming
¿Tienes Dazzles?: a Facebook campaign to increase female fans of Four Roses
Bourbon is for girls too
The bourbon brand Four Roses realised they needed an increase in the number of female consumers.
We decided that Dazzle, one of the main characters we had previously developed for "Four Roses, the comic", could be a great example of our target women. The design kept the comic style creating a consistent brand communication.
The first streaming tattoo video on Facebook
In 2012 we created a contest where women completed their entry in a Facebook tab so they could win a pack of Four Roses bourbon and be tattooed on streaming on Facebook. The winner demonstrated her commitment with the brand getting a rose tattoo proving Four Roses is for girls. For tough girls.
Raúl López del Castillo, Enrique Viejo, Aroa Guillén, Ferran Gimeno
Bronze Best Pack award at Best Interactive awards
& also. Related work.
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