Facebook Campaign | Video streaming

Four Roses

¿Tienes Dazzles?: a Facebook campaign to increase female fans of Four Roses

Bourbon is for girls too

The bourbon brand Four Roses realised they needed an increase in the number of female consumers.

We decided that Dazzle, one of the main characters we had previously developed for "Four Roses, the comic", could be a great example of our target women. The design kept the comic style creating a consistent brand communication.

Four Roses ¿Tienes Dazzles?| Facebook campaign to increase female fans of Four Roses Four Roses ¿Tienes Dazzles?| Facebook campaign to increase female fans of Four Roses Four Roses ¿Tienes Dazzles?| Facebook campaign to increase female fans of Four Roses
The first streaming tattoo video on Facebook

In 2012 we created a contest where women completed their entry in a Facebook tab so they could win a pack of Four Roses bourbon and be tattooed on streaming on Facebook. The winner demonstrated her commitment with the brand getting a rose tattoo proving Four Roses is for girls. For tough girls.

Four Roses ¿Tienes Dazzles?| Facebook campaign to increase female fans of Four Roses Four Roses ¿Tienes Dazzles?| Facebook campaign to increase female fans of Four Roses

Credits

Raúl López del Castillo, Enrique Viejo, Aroa Guillén, Ferran Gimeno
2012

Role

Design, Concept

Awards

Bronze Best Pack award at Best Interactive awards

Easy. Contact me.

hello@ferranhead.com

Built with love by ©ferranhead 2017

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