App | Editorial Print

Expedia City Guides

iPad advertorial partnership campaign with Metro newspaper

Travel will never be the same

Expedias' partnership with Metro free tabloid in the UK created a new tool to visit cities around the globe, based on the opinion of expert travelers and restless residents. With the aim of promoting travel packages among the UK audience, we created a rich multimedia experience using videos, map interactions and animations.

Expedia | Website
Expedia | iPad advertorial partnership campaign with Metro newspaper
Expedia | iPad advertorial partnership campaign with Metro newspaper
Expedia | iPad advertorial partnership campaign with Metro newspaper
Expedia | iPad advertorial partnership campaign with Metro newspaper
Expedia | iPad advertorial partnership campaign with Metro newspaper
Expedia | iPad advertorial partnership campaign with Metro newspaper
Expedia | iPad advertorial partnership campaign with Metro newspaper
Expedia | iPad advertorial partnership campaign with Metro newspaper
Expedia | iPad advertorial partnership campaign with Metro newspaper

After two phases, the campaign reached 12 cities and helped Expedia scope more than 500.000 impacts, 25.000 entries and increased the bookings in almost a 50%.

Expedia | Website
Expedia | iPad advertorial partnership campaign with Metro newspaper
Expedia | Website
A rich experience off and online

The premium editorial design was expanded from digital to print. UK's Metro customers could enjoy the experience on both, digital and print, platforms.

Expedia | iPad advertorial partnership campaign with Metro newspaper

Credits

Damon Mangos, Tom Dougherty, Steve Horner, Ferran Gimeno, David Vale
2014, 2015

Role

Design, UI, Video editing, Front End CSS

& also. Related work.

Easy. Contact me.

hello@ferranhead.com

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