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App | Editorial Print
Expedia City Guides
iPad advertorial partnership campaign with Metro newspaper
Travel will never be the same
Expedias' partnership with Metro free tabloid in the UK created a new tool to visit cities around the globe, based on the opinion of expert travelers and restless residents. With the aim of promoting travel packages among the UK audience, we created a rich multimedia experience using videos, map interactions and animations.
After two phases, the campaign reached 12 cities and helped Expedia scope more than 500.000 impacts, 25.000 entries and increased the bookings in almost a 50%.
A rich experience off and online
The premium editorial design was expanded from digital to print. UK's Metro customers could enjoy the experience on both, digital and print, platforms.
Damon Mangos, Tom Dougherty, Steve Horner, Ferran Gimeno, David Vale
Design, UI, Video editing, Front End CSS
& also. Related work.
Easy. Contact me.